Cees B.M. van Riel
Professor emeritus of Rotterdam School of Management at Erasmus University In The Netherlands, founder of the Executive Master in Science in Corporate Communication, director of the Corporate Communication Centre, Editor-in-Chief of the Corporate Reputation Review and Co-founder of the Reputation Institute. Prof. Van Riel has published articles in leaiding ,peer reviewed journals, such as Academy of Management Journal, Business Ethics, Long Range Planning, Journal of Marketing, Journal of Management Studies, Management Communication Quarterly, plus 15 books in 6 different languages, like Principles of Corporate Communication, Fame & Fortune and The Alignment Factor.
Prof. Van Riel is a well known presentor at conferences all around the world about topics such as reputation, identity and corporate branding. His research at present is about sponsoring, management of communication departments and reputation.