CM Málaga

/Cultural Innovation
/Creative Sustainability
/Digital Creativity
/Culture Exchange
/Creative Tech Fusion
/Urban Culture
/Hybrid Art Forms

22/23 JUN 2026 /MÁLAGA

#CMMalaga

/Cultural Innovation
/Creative Sustainability
/Digital Creativity
/Culture Exchange
/Creative Tech Fusion
/Urban Culture
/Hybrid Art Forms

22/23 JUN 2026 /MÁLAGA

Culture & Museums International Tech Forum

With only four editions, CM Málaga has become a leading international professional gathering, promoting the creative sector through inspiration, innovation, networking and the development of new projects.

This biennial event is designed as a strategic space to drive the transformation of the cultural sector through technology, creativity and collaboration. It is an essential event for those who believe that culture and innovation are fundamental drivers for building a more conscious, critical society that is prepared for the complex challenges of our time.

#CMMalaga 2026 starts in…

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Dates

2 days:
Monday 22nd and Tuesday 23rd June 2026

Schedule

Monday 22nd: from 8:30 am to 6:30 pm.

Tuesday 23rd: from 9 am to 2:30 pm.

Venue

FYCMA – rade Fairs and Congress Centre of Málaga
Avda Ortega y Gasset, 201
29006, Málaga

Other information

Professional and International Forum

Biannual frequency

An alliance for the culture

You will soon be able to see the participating companies and organisations that will be at the next edition of #CMMalaga

Meet the leaders

During the four previous editions, CM Málaga has welcomed the expert voices that are leading this new era. You will soon be able to find out who will be featured in the next edition!

Michaela Wimplinger

Agnès Abastado

Head of Digital Development
EMPO – Musée d’Orsay / Musée de l’Orangerie

Michaela Wimplinger

Amanda Vollenweider


Head of Education
Van Gogh Museum

Michaela Wimplinger

Camille Emina

Head of Digital Productions
Louvre Museum
Paris, France

Michaela Wimplinger

Candice Chenu

Manager of Digital Cultural Projects
Louis Vuitton Foundation

Michaela Wimplinger

Enric Martín

General Director
Erco Lighting

Michaela Wimplinger

Ernesto Pérez Zúñiga


Deputy Director of Culturea
Instituto Cervantes

Michaela Wimplinger

Esther Borao

Director
Technological Institute of Aragón (ITA)

Michaela Wimplinger

Fernando Cucchietti

Head of Data Analysis and Visualization
Barcelona Supercomputing Center
Barcelona, Spain

Michaela Wimplinger

Indrek Ibrus

Professor of Media Innovation
Baltic Film, Media, and Arts School (BFM).
Tallinn, Estonia

Michaela Wimplinger

Javier Ortega

Cultural Director
National Library of Spain

Michaela Wimplinger

Julia Schicker

Technology and Equity
Artist and Software Developer

Michaela Wimplinger

Leo Ballate

Head of Technology
Museum of Modern Art
San Francisco, USA

Michaela Wimplinger

Matthias Hauser

General Director at Media Solution Center / President of EIT CC The Next Renaissance.
Media Solutions Center. EIT CC: The Next Renaissance
Stuttgart, Germany

Michaela Wimplinger

Miguel Ángel Rubio


Policy Officer, Unit A1-Robotics and Artificial Intelligence, Innovation and Excellence
European Commission
Luxembourg

Michaela Wimplinger

Mónica Andreu Aparicio

Head of Technology
Eurecat Technological Center

Michaela Wimplinger

Pierre-Yves Lochon

Founder and Administrator
Club Innovation & Culture CLIC

Michaela Wimplinger

Regina Harsanyi

Associate Curator of Media Art and Preventive Conservator of Time-Based Media
Museum of the Moving Image
New York, USA

Michaela Wimplinger

Yasodhara López

General Director
Energy City Foundation (CIUDEN), Ministry for the Ecological Transition and Demographic Challenge

Training that inspires. Content that transforms

The CM Málaga content programme offers a comprehensive range of activities, including training sessions and discussion forums where projects, services and current content for the sector can be showcased.

TECHNICAL CONFERENCES

The next edition will celebrate the 4th International Technical Conference for Professionals in the Cultural and Technological Sector. Expanded culture: a vision of innovation with the diversity of artistic languages.

INTERNATIONAL SYMPOSIUM

The next edition will host the 5th International Symposium on Digital Solutions in Museums and Cultural Institutions. Digital creativity: promoting digital creativity as a tool of expression for artists and a driver of transformation for cultural institutions.

WORKSHOPS

CMMálaga incorporates a programme of workshops aimed at expanding the training of professionals in the cultural field and offering a practical workspace for different topics related to innovation.

Who takes part?

  • Creative and cultural industries: Performing arts, audiovisual arts, visual arts, literature, architecture, etc.

  • Tech companies specialising in culture:
    Artificial Intelligence | Big Data | Metaverse and Web 3.0 | Digitization and 3D Printing | Holograms | 360° Video | Virtual and Augmented Reality | CRM | Audiovisual Innovation | Ticketing | Video Games | Immersive Experiences | Special Lighting | Streaming | Sound | Interactive Apps and Audio Guides | Archive Management | Asset Management | Podcast | Cybersecurity | Robotics

  • Museums and cultural spaces

  • Public administrations

  • Foundations, associations and sectoral federations

  • Leading corporations

  • Universities research centres linked to culture

  • Media outlets and specialized journalists, bloggers, vloggers, and influencers

  • Young entrepreneurs. Innovation / R+D+i / Startups linked to smart culture

  • Cultural destinations

  • Companies offering products, technological coverage and services related to museums and cultural spaces:
    Consultancy | Designers and Architects | Logistics | Merchandising and Museum/Culture shop items | Sector-specific software and hardware | Conservation and restoration | Lighting | Graphic arts | Specialised insurance | Accesibility | Training and education | Marketing and communication | Promotions and different applications | Security

Who takes part?

Creative and cultural industries: Performing arts, audiovisual arts, visual arts, literature, architecture

Tech companies specializing in culture:

Artificial intelligence | Big Data | Metaverse and Web 3.0 | Digitization and 3D printing | Holograms | 360º video | Virtual and augmented reality | CRM | Audiovisual innovation | Ticketing | Video games | Immersive experiences | Specialized lighting | Streaming | Sound | Interactive apps and audio guides | Archive management | Heritage management | Podcasts | Cybersecurity | Robotics

Museums and cultural spaces

Public administrations

Foundations, associations, and sector federations

Large corporations

Universities and research centers linked to culture

Media and specialized journalists, bloggers, vloggers, and influencers

Young entrepreneurs and startups linked to smart culture

Cultural destinations

Companies offering products, technological coverage, and services related to creative and cultural industries:

Consulting | Designers and architects | Logistics | Merchandising | Conservation and restoration | Lighting | Graphic arts | Specialized insurance | Accessibility | Training and education | Marketing and communication | Security

Join the conversation

PROFESSIONALS

Network and get access to all the contents of the event

COMPANIES

Find partners and show your content to
professionals

PARTNERS

Associate your image with technological innovation in the sector

Highlights from the latest edition

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More info?

Take part in CM Málaga and connect with key players of digital innovation and transformation in museums and emerging cultural spaces.

Get in touch with our team by filling out the following form and we will get back to you shortly. Also, meet our team members in the contact section.


WANT TO STAY UPDATED?

Organise

Ayuntamiento de Málaga y FYCMA
Junta de Andalucía Consejería de Cultura y Deporte
Diario Sur
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