Positioning: Meeting point for museums, cultural industries and destinations that are references in the tourism-cultural segment.
Business: Unique forum that puts in direct contact the destination – museum – cultural industry – professional – public administration.
Internationalization: Reverse commercial missions with the presence of international institutions and companies.
Debate: The main agents and companies that transform cultural destinations and museums of the 21st century have a debate in our forums.
Partnership: Generate present and future agreements with agents of the sector.
Future: Co-create future projects Redesign the concept of the museum, destinations and cultural spaces.
Training: New trends and professional retraining on new management models, digital transformation, marketing and communication.
Speaking of the Future
• Management •Challenges •Critical dialogue •New tools • New realities • Transformation •Innovation •Robotisation • Diversification • Mediation • Culture •Education •Creation • Entrepreneurship • New audiences • New cultural spaces • New destinations • New DNA of museums and cultural spaces
Public and technical managers of Public Administrations
Professionals from the tourism sector:
Tailor-made specialised agencies
Hotel groups and carriers
Search engines / Intermediary platforms
Universities: professors, researchers and students
Media organisations: specialised journalists
Social networks: bloggers, vloggers and influencers
Marketing agencies, events, PR
Other experts in the tourism and technological ecosystem
CM Málaga addresses the topics necessary to project and manage the cultural destinations and museums of the 21st century. This will be carried out in the specialised forum that has transformation and innovation as the driving axes: #CITIES&MUSEUMSFORUM.