Málaga, 21 – 22 June, 2021

Inspire
the future

Register as a professional

Málaga, 21 – 22 June, 2021

Inspire
the future

Register as a professional

FYCMA, safe space

  • Adapting to the current situation, for #CMMalaga21 we have implemented a rigorous protocol of specific health and safety measures.

  • The organisation offers all professionals and exhibitors a free and voluntary antigen testing service at the FYCMA facilities, identifying themselves as participants in the event.

Read Activity Protocol
ODS-CM-Málaga-EN

CM Málaga – Cities & Museums International Trade Fair

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CM Málaga is an international and multidisciplinary event that explores the concepts of CULTURE and HERITAGE, within the current context of digital transformation.

During this one day and a half face-to-face event, we will discuss how technologies are helping create more sustainable, accesible and innovative ways of managing culture, cities and tourism.

Commercial Dossier
Ways to participate

#CMMalaga21 in your hand.
Download the official APP!

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Dates

2 days:  Monday 21st and Tuesday 22nd, June 2021

Schedule

21st: Forum from 9 am to 6:30 pm

22nd: Forum from 9 am to 2:30 pm

Venue

FYCMA – Trade Fairs and Congress Center of Málaga

Avda Ortega y Gasset, 201
29006, Málaga

More information

Professional Character & International Forum

Annual Frequency

Favicon diseño negro 72x72 Activity areas

#CITIES&MUSEUMSFORUM

Round tables and presentations on the management, promotion, digital transformation of museums and emerging cultural spaces and their interaction with the public and their environment.

> Consult programme

#CITIES&MUSEUMS FORUM

Round tables and presentations on the management, promotion, digital transformation of museums and emerging cultural spaces and their interaction with the public and their environment.

> Consult programme

#ELEVATORFORUM

Presentation of unique and cutting-edge projects, success stories, ideas and initiatives to make the future of museums and cities more friendly, smarter and more sustainable.

> Consult programme

#ELEVATORFORUM

Presentation of unique and cutting-edge projects, success stories, ideas and initiatives to make the future of museums and cities more friendly, smarter and more sustainable.

> Consult programme

#TRAINING

Practical and innovative workshops based on new management models, digital transformation, tourism marketing and communication.

> Consult programme

#TRAINING

Practical and innovative workshops based on new management models, digital transformation, tourism marketing and communication.

> Consult programme

#EXHIBITION / TECH & TEST

Information points and institutional exhibitors, companies, and startups that provide technological services to creative and cultural industries.

> Consult participants

#EXHIBITION / TECH & TEST

Information points and institutional exhibitors, companies, and startups that provide technological services to creative and cultural industries.

> Consult participants

Favicon diseño negro 72x72 ACTORS INVOLVED

Consult speakers

Favicon diseño negro 72x72 ALREADY IN

List of participants

Favicon-72x72-nuevo-diseñoDiscover CM Málaga

Favicon diseño negro 72x72 Reasons to participate

  • Positioning: Meeting point for museums, cultural industries and destinations that are references in the tourism-cultural segment.
  • Business: Unique forum that puts in direct contact the destination – museum – cultural industry – professional – public administration.
  • Internationalization: Reverse commercial missions with the presence of international institutions and companies.

  • Debate: The main agents and companies that transform cultural destinations and museums of the 21st century have a debate in our forums.

  • Partnership: Generate present and future agreements with agents of the sector.
  • Future: Co-create future projects Redesign the concept of the museum, destinations and cultural spaces.

  • Training: New trends and professional retraining on new management models, digital transformation, marketing and communication.

Speaking of the Future

Management  Challenges  Critical dialogue  New tools New realities Transformation  Innovation  Robotisation Diversification Mediation Culture  Education  Creation  Entrepreneurship  New audiences  New cultural spaces  New destinations  New DNA of museums and cultural spaces

Favicon-72x72-nuevo-diseño Who comes?

  • Cultural destinations and cities
  • Public administrations
  • Foundations and Associations
  • Cultural industries
  • Large companies
  • Technology companies
  • Museums networks
  • Ultimate service companies in connection with museums and destinations:
    • design and production
    • transportation of cultural goods
    • conservation and restoration
    • lighting
    • graphic arts
    • specialised insurance
    • mobility
    • comprehensive cultural management services
    • training and education
    • communication and marketing
    • promotions and different applications
    • etc.
  • Promoters, managers, and cultural and tourism consultants.
  • Start-ups and young entrepreneurs.
  • Public and technical managers of Public Administrations
  • Museums and museum promotion companies
  • Cultural spaces
  • Foundations
  • Associations, federations and sectoral organisations
  • Cultural industries
  • Digital humanities
  • Young entrepreneurs
  • Innovation / R&D+i / Start-ups linked to smart culture
  • Professionals from the museum sector:
    • Directors of museums and cultural spaces
    • Museum technical staff
    • Cultural managers and consultants
  • Universities: professors, researchers and students
  • Media organisations: specialised journalists
  • Social networks: bloggers, vloggers and influencers
  • Designers and architects
  • Other experts in the museum, cultural and technological ecosystem
  • Cities
  • Cultural tourist destinations
  • Public and technical managers of Public Administrations
  • Young entrepreneurs
  • Professionals from the tourism sector:
    • Directors
    • CEOs
    • Product Managers
    • Tailor-made specialised agencies
    • Tour operators
    • Incentive houses
    • Hotel groups and carriers
    • OTAs
    • Search engines / Intermediary platforms
    • Leisure platforms
  • OPCs
  • Large companies
  • Universities: professors, researchers and students
  • Media organisations: specialised journalists
  • Social networks: bloggers, vloggers and influencers
  • Marketing agencies, events, PR
  • Other experts in the tourism and technological ecosystem

Favicon diseño negro 72x72 Topics

CM Málaga addresses the topics necessary to project and manage the cultural destinations and museums of the 21st century. This will be carried out in the specialised forum that has transformation and innovation as the driving axes: #CITIES&MUSEUMSFORUM.

TRANSFORMATION OF CITIZENSHIP

Community culture, networks and platforms

ART, SCIENCE AND TECHNOLOGY

as instruments of territorial and social sustainability

NEW FORMS OF REALITY

3D, virtual reality, augmented reality, photogrammetry, laser scanning

DIGITAL
TRANSFORMATION

Big Data, IoT, Artificial Intelligence, Storytelling, Neuroculture – Sensorisation, Cybersecurity

TRANSFORMATION AND INNOVATION

in knowledge and territorial management

SUCCESS STORIES

Initiatives and new cultural management projects relevant for their innovation and / or application of new technologies