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Inspire The Future

CM Málaga – Cities & Museums International Trade Fair

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CM Málaga is a disruptive, sustainable and innovative commitment that brings museums and destinations to the intelligent culture, and confront them to the new challenges of the impact of technologies and managing new urban and human environments.

The management, promotion and digital transformation of museums and emerging cultural spaces, as well as their interaction with intelligent cultural destinations, are the central axes of CM Málaga.

An inspiring forum. From a social view of tourism-cultural management, CM Málaga connects projects, establishes synergies, creates ideas, offers services, addresses new technologies and provides the tools necessary to project the cultural destinations and museums of the 21st century.

informative dossier
Ways to participate
Cees B.M. van Riel

Keynote Speaker: Cees B.M. van Riel

Prof. Van Riel will be present in Cities & Museums International Trade Fair talking about topics such as reputation, identity and corporate branding.

Van Riel is a well known presentor at conferences all around the world and his research at present is about sponsoring, management of communication departments and reputation.

More info and program coming soon!


2 days:  Monday 22 and Tuesday 23, June 2020


22nd: Forum from 9 am to 5:30 pm

23rd: from 9 am to 5:30 pm


FYCMA – Trade Fairs and Congress Center of Málaga

Avda Ortega y Gasset, 201
29006, Málaga

More information

Professional Character & International Forum

Annual Frequency

Organised by FYCMA and Diario Sur

Favicon Naranja-blanco-72x72Discover CM Málaga

Video Youtube

Francisco De la Torre, Mayor of Málaga, invites you to be part of the International Trade Fair and join the discussion!

Watch invitation

Favicon 72x72 Estimated figures

work meetings
success stories selected
technological challenge launches

Favicon 72x72 Activity areas


Round tables and presentations on the management, promotion, and digital transformation of museums and emerging cultural spaces and their interaction with the public and their environment.


Round tables and presentations on cultural tourist destinations, smart & cultural cities, new technologies applied to tourism management, and the impact of cultural spaces on the development and transformation of cities and urban spaces.


For the presentation of unique and cutting-edge projects, success stories, ideas and initiatives to make the future of museums and cities more friendly, intelligent and sustainable.


Space for face-to-face encounters at business meetings. Our matching tool will allow you to, prior to the event, arrange appointments with other participants to establish contacts, promote business agreements and propose initiatives and projects in a collaborative manner.


A space to publicise the close relationship that exists between arts and gastronomy. An area in which to enjoy a gastronomic experience that museums are already offering and that transcends the mere cultural visit.


Institutional and business stands segmented into 2 exhibition areas focused on Destinations (Museums and Cities), and Services (companies that supply cultural industries).


A space designed for start-ups that have a new technological product or service applicable to the intelligent management of museums or the intelligent management of cities as cultural tourist destinations. Launch of technological challenges.


Screens, interactive experiences, games, recreations, augmented reality, 3D, Apps, etc. A space to test out the best applications and technological initiatives through mobile devices. A sample of new technologies that make visiting museums and cultural destinations different and motivating.


Museums are venues for culture and also for leisure. This space is designed to offer the latest trends in art, crafts, publications, and souvenirs that succeed in cultural shopping.


Workspace designed to facilitate professional contact between partners, speakers, promoters and organisers of the forum in a relaxed and distinguished environment.


A workspace for journalists, bloggers, vloggers and influencers specialised in cultural issues in which they can share new strategies in social networks and forms of communication between the institution and its audiences.


A round of business meetings in which Spanish cultural tourist destinations welcome international operators.

Favicon 72x72 Reasons to participate

  • Positioning: Meeting point for museums, cultural industries and destinations that are references in the tourism-cultural segment.
  • Business: Unique forum that puts in direct contact the destination – museum – cultural industry – professional – public administration.
  • Internationalization: Reverse commercial missions with the presence of international institutions and companies.

  • Debate: The main agents and companies that transform cultural destinations and museums of the 21st century have a debate in our forums.

  • Partnership: Generate present and future agreements with agents of the sector.
  • Future: Co-create future projects Redesign the concept of the museum, destinations and cultural spaces.

Speaking of the Future

Management • Challenges • Critical dialogue New tools  New realities  Transformation • Innovation • Robotisation Diversification  Mediation  Culture • Education Creation Entrepreneurship New audiences New cultural spaces New destinations New DNA of museums and cultural spaces

Favicon Naranja-blanco-72x72 Who comes?

  • Cultural destinations and cities
  • Public administrations
  • Foundations and Associations
  • Cultural industries
  • Large companies
  • Technology companies
  • Museums networks
  • Ultimate service companies in connection with museums and destinations:
    • design and production
    • transportation of cultural goods
    • conservation and restoration
    • lighting
    • graphic arts
    • specialised insurance
    • mobility
    • comprehensive cultural management services
    • training and education
    • communication and marketing
    • promotions and different applications
    • etc.
  • Promoters, managers, and cultural and tourism consultants.
  • Start-ups and young entrepreneurs.
  • Public and technical managers of Public Administrations
  • Museums and museum promotion companies
  • Cultural spaces
  • Foundations
  • Associations, federations and sectoral organisations
  • Cultural industries
  • Digital humanities
  • Young entrepreneurs
  • Innovation / R&D+i / Start-ups linked to smart culture
  • Professionals from the museum sector:
    • Directors of museums and cultural spaces
    • Museum technical staff
    • Cultural managers and consultants
  • Universities: professors, researchers and students
  • Media organisations: specialised journalists
  • Social networks: bloggers, vloggers and influencers
  • Designers and architects
  • Other experts in the museum, cultural and technological ecosystem
  • Cities
  • Cultural tourist destinations
  • Public and technical managers of Public Administrations
  • Young entrepreneurs
  • Professionals from the tourism sector:
    • Directors
    • CEOs
    • Product Managers
    • Tailor-made specialised agencies
    • Tour operators
    • Incentive houses
    • Hotel groups and carriers
    • OTAs
    • Search engines / Intermediary platforms
    • Leisure platforms
  • OPCs
  • Large companies
  • Universities: professors, researchers and students
  • Media organisations: specialised journalists
  • Social networks: bloggers, vloggers and influencers
  • Marketing agencies, events, PR
  • Other experts in the tourism and technological ecosystem

Favicon 72x72 Topics

CM Málaga addresses the topics necessary to project and manage the cultural destinations and museums of the 21st century. This will be carried out in two specialised forums that have transformation and innovation as the driving axes: #MUSEUMSFORUM and #CITIESFORUM.







Favicon 72x72 Wanting to join us?

Participate in CM Málaga! Contact our team directly or fill out the following form and we will get back to you with more details regarding how to join us.

José Antonio Colón Fraile
Project Manager

Tel: +34 650 524 647

Helena Rodríguez
Development Manager
Tel: +34 639 108 290


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