CM Málaga presents “Cities & Museums Webinar Forum”, a series of online meetings that will take place before the face-to- face event on June 2021.
The virtual forum will address future scenarios and advanced technological solutions implemented in touristic destinations, museums and cultural entities around the world.
Next webinar:
Tuesday February 16th – 17:00h / Culture – Museums
Visibility of the Spanish cultural and artistic heritage. How do we interact with the outside world?
Sponsored by:
Content Management:
YGBART Advising and Management
Lucía Ybarra
Rosina Gómez-Baeza
Direction of studies and research:
Montse de los Reyes
Welcome:
> José Andrés Torres Mora, Executive President, Acción Cultural Española, Ministry of Culture and Sports
Moderator & Keynote: The Spanish Story, from the perspective of today
> Semíramis González, Curator and Expert in Social Media
Part I: As seen from the Museum
Speakers:
> Javier Hontoria, Director, Patio Herreriano, Valladolid
> Manuel Fontán del Junco, Museum and Exhibition Director, Fundación Juan March. Director, Museo de Arte Abstracto Español, Cuenca and Museo Fundación Juan March, Palma.
> Charo Peiró, Chief of the Collections Area, Museo Nacional Centro de Arte Reina Sofía, Madrid
> José Lebrero Stals, Artistic Director, Museo Picasso Málaga
Part II: Building Bridges, a world of opportunities
Case Study:
> Antonio Rodríguez, President, International Committee for Exhibition Exchange – ICEE/ICOM, Washington
Speakers:
> Carles Guerra, Professor, Art Critic and Researcher, Barcelona
> Mari Carmen Ramírez, Curator, Wortham LatinAmerican Art and Director of the International Center for the Arts of the Americas – ICAA, Houston
> Gerardo Mosquera, Art Historian, Curator, art Critic and Writer, La Habana
> Jose Carlos Mariátegui, Doctor in Information Systems and Innovation. Writer and Curator in Culture, Art and Technology, London/Lima
Part III: Inspirational Experience
Biblioteca Nacional de España. Virtual exhibitions, also books?
> Ángel Martínez Roger, Cultural Director, Biblioteca Nacional de España, Madrid
CM Málaga – Cities & Museums International Trade Fair
CM Málaga is a disruptive, sustainable and innovative commitment that brings museums and destinations to the intelligent culture, and confront them to the new challenges of the impact of technologies and managing new urban and human environments.
The management, promotion and digital transformation of museums and emerging cultural spaces, as well as their interaction with intelligent cultural destinations, are the central axes of CM Málaga.
An inspiring forum. From a social view of tourism-cultural management, CM Málaga connects projects, establishes synergies, creates ideas, offers services, addresses new technologies and provides the tools necessary to project the cultural destinations and museums of the 21st century.
Dates
2 days: Monday 21st and Tuesday 22nd, June 2021
Schedule
21st: Forum from 9 am to 6:00 pm
22nd: Forum from 9 am to 1:30 pm
Venue
FYCMA – Trade Fairs and Congress Center of Málaga
Avda Ortega y Gasset, 201
29006, Málaga
More information
Professional Character & International Forum
Annual Frequency
Organised by FYCMA and Diario Sur
Estimated figures
Activity areas
#CITIES&MUSEUMSFORUM
Round tables and presentations on the management, promotion, and digital transformation of museums and emerging cultural spaces and their interaction with the public and their environment. Cultural tourist destinations, smart & cultural cities, new technologies applied to tourism management, and the impact of cultural spaces on the development and transformation of cities and urban spaces.
Within the principal forum, there will be room for the presentation of unique and cutting-edge projects, success stories, ideas and initiatives to make the future of museums and cities more friendly, intelligent and sustainable.
#NETWORKINGFORUM
Space for face-to-face encounters for professionals attending the event. Our matching tool will allow to, prior to the event, arrange appointments with other participants to establish contacts, promote business agreements and propose initiatives and projects in a collaborative manner.
#EXHIBITION / TECH & TEST
Information points and institutional exhibitors, companies, and startups that provide technological services to creative and cultural industries, to the intelligent management of museums or the intelligent management of cities. A place where to make micro-presentations, experiment and test services and products aimed at exhibition, heritage and museum management.
#LOUNGE
Meeting point designed to facilitate professional contact between partners, speakers, promoters and organisers of the forum in a relaxed and distinguished environment.
#TRAINING
Practical and innovative workshops based on current issues related to new management models, digital transformation, marketing and communication, sector synergy, internationalization, European funds (Next Generation). Conducted by the most recognized professionals.
Reasons to participate
- Positioning: Meeting point for museums, cultural industries and destinations that are references in the tourism-cultural segment.
- Business: Unique forum that puts in direct contact the destination – museum – cultural industry – professional – public administration.
Internationalization: Reverse commercial missions with the presence of international institutions and companies.
Debate: The main agents and companies that transform cultural destinations and museums of the 21st century have a debate in our forums.
- Partnership: Generate present and future agreements with agents of the sector.
Future: Co-create future projects Redesign the concept of the museum, destinations and cultural spaces.
Training: New trends and professional retraining on new management models, digital transformation, marketing and communication.
Speaking of the Future
• Management • Challenges • Critical dialogue • New tools • New realities • Transformation • Innovation • Robotisation • Diversification • Mediation • Culture • Education • Creation • Entrepreneurship • New audiences • New cultural spaces • New destinations • New DNA of museums and cultural spaces
Who comes?
- Cultural destinations and cities
- Public administrations
- Foundations and Associations
- Cultural industries
- Large companies
- Technology companies
- Museums networks
- Ultimate service companies in connection with museums and destinations:
- design and production
- transportation of cultural goods
- conservation and restoration
- lighting
- graphic arts
- specialised insurance
- mobility
- comprehensive cultural management services
- training and education
- communication and marketing
- promotions and different applications
- etc.
- Promoters, managers, and cultural and tourism consultants.
- Start-ups and young entrepreneurs.
- Public and technical managers of Public Administrations
- Museums and museum promotion companies
- Cultural spaces
- Foundations
- Associations, federations and sectoral organisations
- Cultural industries
- Digital humanities
- Young entrepreneurs
- Innovation / R&D+i / Start-ups linked to smart culture
- Professionals from the museum sector:
- Directors of museums and cultural spaces
- Museum technical staff
- Cultural managers and consultants
- Universities: professors, researchers and students
- Media organisations: specialised journalists
- Social networks: bloggers, vloggers and influencers
- Designers and architects
- Other experts in the museum, cultural and technological ecosystem
- Cities
- Cultural tourist destinations
- Public and technical managers of Public Administrations
- Young entrepreneurs
- Professionals from the tourism sector:
- Directors
- CEOs
- Product Managers
- Tailor-made specialised agencies
- Tour operators
- Incentive houses
- Hotel groups and carriers
- OTAs
- Search engines / Intermediary platforms
- Leisure platforms
- OPCs
- Large companies
- Universities: professors, researchers and students
- Media organisations: specialised journalists
- Social networks: bloggers, vloggers and influencers
- Marketing agencies, events, PR
- Other experts in the tourism and technological ecosystem
Topics
CM Málaga addresses the topics necessary to project and manage the cultural destinations and museums of the 21st century. This will be carried out in the specialised forum that has transformation and innovation as the driving axes: #CITIES&MUSEUMSFORUM.
DIGITAL
TRANSFORMATION
Big Data, IoT, Artificial Intelligence, Storytelling, Neuroculture – Sensorisation, Cybersecurity
SUSTAINABILITY
Social, economical, environmental and cultural dimensions of the Sustainable Development Goals within the framework of technological transformation
SUCCESS STORIES
Initiatives and new cultural management projects relevant for their innovation and / or application of new technologies
Want to join us?
Participate in CM Málaga! Contact our team directly or fill out the following form and we will get back to you with more details regarding how to join us.
José Antonio Colón Fraile
Project Manager
Tel: +34 650 524 647
jacolon@fycma.com
Lucía Vázquez
Fairs Area
Tel: +34 679 076 938
lvazquez.ext@fycma.com
Javier Ponce
Fairs Area
Tel: +34 659 085 820
jponce@fycma.com
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