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Cities & Museums Webinar Forum Program

#FYCMAON

Cities & Museums Webinar Forum

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CM Malaga has held a series of virtual meetings under the title, Cities & Museums Webinar Forum. These meetings have been used to analyse the consequences, discuss future scenarios, and present examples of technologically advanced solutions carried out in cities that stand out for their heritage offerings, museums, and other cultural institutions in the world.

The Cities & Museums Webinar Forum has been held regularly throughout 2020 and the first half of 2021 combining conferences by international and national speakers with expert round tables and practical workshops or demonstrations.

The economic, social and health crisis in which we have been immersed for two months has forced the closure of countries, cities, companies, and cultural institutions in an unprecedented situation. In this new scenario, it is mandatory to analyse the consequences and the new world that will emerge after the pandemic.

The tourist and cultural industries have been especially affected and their necessary reconversion, which has already been announced for several years, towards more sustainable, resilient, and technological models is now imperative.

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These webinars are part of FYCMA ON VIRTUAL EVENTS, a complet program of  web seminars and activities that complement and enrich our face-to-face events.

Full Webinar Calendar

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Monday June 22nd – 17:00h / Opening Session

New challenges for culture and tourism. Museums and cities facing the digital revolution of the post-covid era

Sponsored by:

Málaga-Ciudad-de-Museos
Universidad-de-Málaga

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The digitization imposed by the post-covid era, What opportunities does it offer to the cultural and tourist sector? What will be the role of technology in the management of tourism and museums in terms of accessibility, connectivity, or interaction?

See recording

Moderator:

Manuel-Castillo

Manuel Castillo López

Director, Diario Sur

Keynote:

Cees B.M. van Riel

Cees B.M. van Riel

Speakers:

Román Fernández-Baca Casares

Román Fernández-Baca Casares

General Director of Fine Arts, Ministry of Culture and Sports, Gobierno de España

Teresa Reyes Bellmunt

Teresa Reyes Bellmunt

President, ICOM España

Ricardo Alonso Maturana

Ricardo Alonso Maturana

Ceo, Gnoss

Enrique Martínez

Enrique Martínez Marín

President, Segittur

See recording

Tuesday September 22, – 17:00h / Culture – Museums

The museological and cultural heritage in the post lockdown era. Heritage, production, roles, dialogue

Sponsored by:

Málaga-Ciudad-de-Museos
Universidad-de-Málaga

Collaborate:

Junta de Andalucía

Content Management:

YGBART Advising and Management
Lucía Ybarra
Rosina Gómez-Baeza

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Consequences of the rapid digital transformation of cultural institutions and museums as a result of the pandemic. Opportunities created by this transformation in building new audiences through new roles, digital access to cultural heritage and the promotion of the current artistic production.

The consequences of the pandemic and the economical crisis: are they forcing museums and other cultural centers to revaluate their mission? Would they need to consider new roles and new services for the society, the artist and their own communities in order to increase engagement among their regular audience, while also attracting new audiences? How has the ongoing digital transformation of museums and art centers been affected by the fast-paced changes brought by the pandemic?

See recording

Moderator:

Carlos Urroz

Carlos Urroz

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Welcome:

Patricia del Pozo

Patricia del Pozo Fernández

Minister of Culture and Historical Heritage, Government of Andalusia

Case Study:

Francesca Thyssen-Bornemisza

Francesca Thyssen-Bornemisza

Chairwoman, Fundación TBA21

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Speakers:

Marina Chinchilla

Marina Chinchilla

Deputy Director of Administration, Museo Nacional del Prado

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Ana Moreno

Ana Moreno

General Coordinator of Education, Museo Nacional del Prado

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Javier Pantoja

Javier Pantoja

Director of the Digital Department, Museo Nacional del Prado

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Olga Sevillano

Olga Sevillano

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Evelio Acevedo

Evelio Acevedo Carrero

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Marko Daniel

Marko Daniel

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Ángel Martínez Roger

Ángel Martínez Roger

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Mar Sánchez Estrella

Mar Sánchez Estrella

General Secretary for Cultural Innovation and Museums, Ministry of Culture and Historical Heritage, Government of Andalusia

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See recording

Tuesday October 20, – 17:00h / Tourism – Cities

The transformation of tourism. The post-COVID-19 traveler. The new consumer

Sponsored by:

Málaga-Ciudad-de-Museos
Universidad-de-Málaga

Collaborates:

TDDS

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Spain has gone from trying to limit mass tourism, which was drowning its cities, to start thinking about policies to attract tourists. From almost 85 million visitors in 2019 to practically zero. This is, by far the worst crisis that international tourism has faced since records began. After an unprecedented moment of zero tourism, the recovery of the industry requires the definition of a new model based on highly digitalised management. The new tourist demands much more sustainable services and products than those we knew about until now. It also requires that tourists’ real impact on the environment can be measured and tested. So, how do we rebuild a sector that accounts for 12% of the domestic GDP?

See recording

Moderator:

Antonio López de Ávila

Antonio López de Ávila

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Keynote:

Natalia Bayona

Natalia Bayona

Director of Innovation, Education and Investments, United Nations – World Tourism Organization

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Case Study:

Geerte Udo

Geerte Udo

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Speakers: