#CMMalaga21

Cities & Museums Webinar Forum Program

#FYCMAON

Cities & Museums Webinar Forum

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CM Malaga proposes a series of virtual meetings under the title, Cities & Museums Webinar Forum. These meetings will be used to analyse the consequences, discuss future scenarios, and present examples of technologically advanced solutions carried out in cities that stand out for their heritage offerings, museums, and other cultural institutions in the world.

The Cities & Museums Webinar Forum will be held regularly throughout 2020 and the first half of 2021 and will combine conferences by international and national speakers with expert round tables and practical workshops or demonstrations.

The economic, social and health crisis in which we have been immersed for two months has forced the closure of countries, cities, companies, and cultural institutions in an unprecedented situation. In this new scenario, it is mandatory to analyse the consequences and the new world that will emerge after the pandemic.

The tourist and cultural industries have been especially affected and their necessary reconversion, which has already been announced for several years, towards more sustainable, resilient, and technological models is now imperative.

Sponsorship Brochure
CMMalaga Contact

These webinars are part of FYCMA ON VIRTUAL EVENTS, a complet program of  web seminars and activities that complement and enrich our face-to-face events.

Next webinar:

Tuesday December 15, – 17:00h / Tourism – Cities

From globalisation to localisation: cities post-COVID

Sponsored by:

Málaga-Ciudad-de-Museos
Universidad-de-Málaga

Collaborates:

TDDS

#FYCMAON

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The COVID-19 pandemic has caused a change in the mentality of citizens. Now we are more aware of our impact on the environment, we demand a healthier and more relaxed lifestyle, seeking more efficient mobility solutions in greener environments. Moreover, the post-COVID era has brought with it the development of much more local consumption models. For this reason, cities are in a process of change in line with the demands of their citizens, and the digital transformation of the new metropolis will be a key element for advancing in locally based techno-innovative cities.

Registration

Keynote: “Creative industries and Smart Cities for post-Covid-19 era”

Felipe Buitrago

Felipe Buitrago

Vice Minister of Creativity and the Orange Economy, Colombia

Check CV

Inspiring Experience: “Fair Saturday, art and Culture with social impact”

Jordi-Albareda

Jordi Albareda

Founder and CEO, Fair Saturday

Check CV

Moderate:

Ignacio Alcalde

Ignacio Alcalde

Senior Associate Expert – CEO, UN Habitat – CityFocus

Check CV

Speakers:

Francisco de la Torre

Francisco de la Torre

Check CV
Gema Igual

Gema Igual

Check CV
Concha Maza

Concha de la Maza

Co-founder, La Cultora

Check CV
José Antonio Ondiviela

José Antonio Ondiviela

SmartCities Solutions Director – Western Europe, Microsoft

Check CV

Case Study: ElektrART

Jon Astorquiza

Jon Astorquiza

Founder and CEO, ElektrART

Check CV
Registration

Full Webinar Calendar

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Register to the next webinars that we have prepared for 2020 and the first half of 2021 or view the recording of webinars that have already taken place.

Monday June 22nd – 17:00h / Opening Session

New challenges for culture and tourism. Museums and cities facing the digital revolution of the post-covid era

Sponsored by:

Málaga-Ciudad-de-Museos
Universidad-de-Málaga

#FYCMAON

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The digitization imposed by the post-covid era, What opportunities does it offer to the cultural and tourist sector? What will be the role of technology in the management of tourism and museums in terms of accessibility, connectivity, or interaction?

See recording

Moderator:

Manuel-Castillo

Manuel Castillo López

Director, Diario Sur

Keynote:

Cees B.M. van Riel

Cees B.M. van Riel

Speakers:

Román Fernández-Baca Casares

Román Fernández-Baca Casares

General Director of Fine Arts, Ministry of Culture and Sports, Gobierno de España

Teresa Reyes Bellmunt

Teresa Reyes Bellmunt

President, ICOM España

Ricardo Alonso Maturana

Ricardo Alonso Maturana

Ceo, Gnoss

Enrique Martínez

Enrique Martínez Marín

President, Segittur

See recording

Tuesday September 22, – 17:00h / Culture – Museums

The museological and cultural heritage in the post lockdown era. Heritage, production, roles, dialogue

Sponsored by:

Málaga-Ciudad-de-Museos
Universidad-de-Málaga

Collaborate:

Junta de Andalucía

Content Management:

YGBART Advising and Management
Lucía Ybarra
Rosina Gómez-Baeza

#FYCMAON

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Consequences of the rapid digital transformation of cultural institutions and museums as a result of the pandemic. Opportunities created by this transformation in building new audiences through new roles, digital access to cultural heritage and the promotion of the current artistic production.

The consequences of the pandemic and the economical crisis: are they forcing museums and other cultural centers to revaluate their mission? Would they need to consider new roles and new services for the society, the artist and their own communities in order to increase engagement among their regular audience, while also attracting new audiences? How has the ongoing digital transformation of museums and art centers been affected by the fast-paced changes brought by the pandemic?

See recording

Moderator:

Carlos Urroz

Carlos Urroz

Check CV

Welcome:

Patricia del Pozo

Patricia del Pozo Fernández

Minister of Culture and Historical Heritage, Government of Andalusia

Case Study:

Francesca Thyssen-Bornemisza

Francesca Thyssen-Bornemisza

Chairwoman, Fundación TBA21

Check CV

Speakers:

Marina Chinchilla

Marina Chinchilla

Deputy Director of Administration, Museo Nacional del Prado

Check CV
Ana Moreno

Ana Moreno

General Coordinator of Education, Museo Nacional del Prado

Check CV
Javier Pantoja

Javier Pantoja

Director of the Digital Department, Museo Nacional del Prado

Check CV
Olga Sevillano

Olga Sevillano

Check CV
Evelio Acevedo

Evelio Acevedo Carrero

Check CV
Marko Daniel

Marko Daniel

Check CV
Ángel Martínez Roger

Ángel Martínez Roger

Check CV
Mar Sánchez Estrella

Mar Sánchez Estrella

General Secretary for Cultural Innovation and Museums, Ministry of Culture and Historical Heritage, Government of Andalusia

Check CV
See recording

Tuesday October 20, – 17:00h / Tourism – Cities

The transformation of tourism. The post-COVID-19 traveler. The new consumer

Sponsored by:

Málaga-Ciudad-de-Museos
Universidad-de-Málaga

Collaborates:

TDDS

#FYCMAON

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Spain has gone from trying to limit mass tourism, which was drowning its cities, to start thinking about policies to attract tourists. From almost 85 million visitors in 2019 to practically zero. This is, by far the worst crisis that international tourism has faced since records began. After an unprecedented moment of zero tourism, the recovery of the industry requires the definition of a new model based on highly digitalised management. The new tourist demands much more sustainable services and products than those we knew about until now. It also requires that tourists’ real impact on the environment can be measured and tested. So, how do we rebuild a sector that accounts for 12% of the domestic GDP?

See recording

Moderator:

Antonio López de Ávila

Antonio López de Ávila

Check CV

Keynote:

Natalia Bayona

Natalia Bayona

Director of Innovation, Education and Investments, United Nations – World Tourism Organization

Check CV

Case Study:

Geerte Udo

Geerte Udo

Check CV

Speakers:

Rosa Sánchez

Rosa Sánchez Jiménez

Deputy Mayor, Delegate for Tourism, City Promotion and Investment Recruitment, Malaga City Hall

Check CV
Sergio Zertuche

Sergio Zertuche

Chief Sales & Marketing Officer, Palladium Hotel Group

Check CV
Federico de Arteaga

Federico de Arteaga

Planification Director, JB Grupo José Cuervo

Check CV
Miguel Mirones

Miguel Mirones

Check CV
See recording

Wednesday November 18, – 17:00h / Culture – Museums

The creation of social and economic networks for the cultural and artistic establishment in times of crisis

Sponsored by:

Málaga-Ciudad-de-Museos
Universidad-de-Málaga

Content Management:

YGBART Advising and Management
Lucía Ybarra
Rosina Gómez-Baeza

#FYCMAON

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Given the reduction in public subsidies, it is necessary for civil society to get involved and participate in the conservation, research and dissemination of artistic heritage, as well as in its production. We are interested in knowing the different formulas and approaches adopted by both public and private museums in Spain and beyond. Museums and cultural centers have the opportunity, in this digital era, to intensify the provision of services to the artistic sector and society, both to local and global audiences, and even to redefine their functions, mission and vision.

See recording

Welcome:

María Dolores Jiménez-Blanco

María Dolores Jiménez-Blanco

Keynote & Moderator:

Nuria-Rodríguez

Nuria Rodríguez

Specialist in Digital Humanities, Universidad de Málaga – UMA

Check CV

Case Study:

Estrella-Maroto

Estrella Maroto

Manager – Plataforma Temática Interdisciplinar Patrimonio Abierto: Investigación y Sociedad (PTI-PAIS), Consejo Superior de Investigaciones Científicas – CSIC

Check CV

Part I: The museum of tomorrow. Towards a public-private partnership. Sustainability, participation and dialogue in the digital age

Speakers:

Dean-Phelus

Dean Phelus

Senior Director, Leadership Programs & Special Events, American Alliance of Museums – AAM

Check CV
Jaime Sordo

Jaime Sordo

Check CV
Christina-Simmons

Christina Simmons

Check CV
Juan-Antonio-Álvarez

Juan Antonio Álvarez Reyes

Check CV

Part II: New approaches (feminine?) from the museum and cultural centers

Speakers:

Yolanda Romero

Yolanda Romero

Check CV
Isabel-Fuentes

Isabel Fuentes

Check CV
Beatriz-Herráez

Beatriz Herráez

Check CV
Verónica-Castillo

Verónica Castillo

Check CV
Gemma Avinyó

Gemma Avinyó

Associate Director, Fundación Sorigué, Lleida

Check CV

Inspiring Experience: Grupo Social ONCE. Strategies, aims and results of an artistic and cultural integration and inclusion program. Latest digital tools

Speaker:

Mercè Luz Arqué

Mercè Luz Arqué

Check CV
See recording

Tuesday December 15, – 17:00h / Tourism – Cities

From globalisation to localisation: cities post-COVID

Sponsored by:

Málaga-Ciudad-de-Museos
Universidad-de-Málaga

Collaborates:

TDDS

#FYCMAON

Favicon-72x72-nuevo-diseño

The COVID-19 pandemic has caused a change in the mentality of citizens. Now we are more aware of our impact on the environment, we demand a healthier and more relaxed lifestyle, seeking more efficient mobility solutions in greener environments. Moreover, the post-COVID era has brought with it the development of much more local consumption models. For this reason, cities are in a process of change in line with the demands of their citizens, and the digital transformation of the new metropolis will be a key element for advancing in locally based techno-innovative cities.

Registration

Keynote: “Creative industries and Smart Cities for post-Covid-19 era”

Felipe Buitrago

Felipe Buitrago

Vice Minister of Creativity and the Orange Economy, Colombia

Check CV

Inspiring Experience: “Fair Saturday, art and Culture with social impact”

Jordi-Albareda

Jordi Albareda

Founder and CEO, Fair Saturday

Check CV

Moderate:

Ignacio Alcalde

Ignacio Alcalde

Senior Associate Expert – CEO, UN Habitat – CityFocus

Check CV

Speakers:

Francisco de la Torre

Francisco de la Torre

Check CV
Gema Igual

Gema Igual

Check CV
Concha Maza

Concha Maza

Co-founder, La Cultora

Check CV
José Antonio Ondiviela

José Antonio Ondiviela

SmartCities Solutions Director – Western Europe, Microsoft

Check CV

Case Study: Elektrart

Jon Astorquiza

Jon Astorquiza

Founder and CEO, Elektart

Check CV
Registration

Tuesday January 19, – 17:00h / Culture – Museums

Malaga, City of Museums in the post-COVID reconstruction

Sponsored by:

Málaga-Ciudad-de-Museos
Universidad-de-Málaga

#FYCMAON

For almost two decades now, Malaga has been building an unprecedented museum network among the Andalusian capitals. The city has placed its cultural offer among the most competitive ones in Spain. The so called ‘City of Museums’ has attracted millions of tourists who have vanished with the pandemic. Museums have been forced to adapt to this new normality and focus their efforts on attracting and working for locals.

How have museums in Malaga experienced the closure of their institutions? What initiatives have they carried out from the digital world? Once open, what strategies are they following to engage regular and new audiences?

Tuesday February 16, – 17:00h / Culture – Museums

The museological and cultural heritage in the post lockdown era. Heritage, production, roles, dialogue

Sponsored by:

Málaga-Ciudad-de-Museos
Universidad-de-Málaga

Content Management:

YGBART Advising and Management
Lucía Ybarra
Rosina Gómez-Baeza

#FYCMAON

Cultural institutions versus the post-confinement technological challenge. Dialogue between strategists, creators, and technologists.

What technological tools, programs and applications did you mainly use? How has the ongoing digital transformation of museums and cultural centres been affected by the urgency of actions? Has confinement served to innovate in the technological field, i.e., solve problems and plan new developments?

Tuesday March 16, – 17:00h / Culture – Museums

The museological and cultural heritage in the post lockdown era. Heritage, production, roles, dialogue

Sponsored by:

Málaga-Ciudad-de-Museos
Universidad-de-Málaga

Content Management:

YGBART Advising and Management
Lucía Ybarra
Rosina Gómez-Baeza

#FYCMAON

Virtuality in the relationship with users and audiences.

Did confinement serve to reach new levels of effectiveness in your virtual relationship with the regular user? Have new audiences been created? Have concepts such as inclusion, diversity, and gender been considered? What objectives were established for these communications? What did you want to achieve? Comment on data and metric management. Their interpretation. Is there something that characterises the management of Spanish museums and cultural centres? What particularities or differential factors in the “way of doing, disseminating, making visible, programming, interacting” are more evident and less common in our museums?

ORGANISERS

FYCMA
Junta de Andalucía
Diario Sur

TECHNOLOGICAL PARTNER

Gnoss

COLLABORATOR ENTITIES

Asociación de Museólogos y Museógrafos de Andalucía
elektrart
Factoría de Arte y Desarrollo
Federación Española Amigos de los Museos
TDDS
UMA
YGBART

OFFICIAL AIR CARRIER

Iberia