#CMMalaga21

Cities & Museums Webinar Forum Program

#FYCMAON

Cities & Museums Webinar Forum

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CM Malaga proposes a series of virtual meetings under the title, Cities & Museums Webinar Forum. These meetings will be used to analyse the consequences, discuss future scenarios, and present examples of technologically advanced solutions carried out in cities that stand out for their heritage offerings, museums, and other cultural institutions in the world.

The Cities & Museums Webinar Forum will be held regularly throughout 2020 and the first half of 2021 and will combine conferences by international and national speakers with expert round tables and practical workshops or demonstrations.

The economic, social and health crisis in which we have been immersed for two months has forced the closure of countries, cities, companies, and cultural institutions in an unprecedented situation. In this new scenario, it is mandatory to analyse the consequences and the new world that will emerge after the pandemic.

The tourist and cultural industries have been especially affected and their necessary reconversion, which has already been announced for several years, towards more sustainable, resilient, and technological models is now imperative.

Sponsorship Brochure
CMMalaga Contact

These webinars are part of FYCMA ON VIRTUAL EVENTS, a complet program of  web seminars and activities that complement and enrich our face-to-face events.

Last webinar:

Tuesday February 16, – 17:00h / Culture – Museums

Visibility of the Spanish cultural and artistic heritage. How do we interact with the outside world?

Sponsored by:

Málaga-Ciudad-de-Museos
Universidad-de-Málaga

Content Management:

YGBART Advising and Management
Lucía Ybarra
Rosina Gómez-Baeza

Direction of studies and research:

Montse de los Reyes

#FYCMAON

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This webinar addresses some of the key issues affecting Spain´s current cultural scene and chiefly what is considered as an unjustified lack of visibility and influence of the visual artist in the world stage.

The cultural analysis is brought about by renowned international museum professionals, also academics, art critics and curators. They will be discussing some of the latest developments in the country´s art production. In short participants will be debating about the role of the museum and other cultural centers in the digital age. Will the relevance of these agencies improve by catering to the outside world by providing creative activities which are relevant to wider audiences? Both the characteristics of our art (Spanish art) and its mediation and representation structures will be examined.

See recording

Welcome:

José Andrés Torres Mora

José Andrés Torres Mora

Executive President, Acción Cultural Española

Moderator & Keynote: The Spanish Story, from the perspective of today

Semíramis González

Semíramis González

Curator and Expert in Social Media

Check CV

Part I: As seen from the Museum

Speakers:

Javier Hontoria

Javier Hontoria

Check CV
Manuel Fontán

Manuel Fontán del Junco

Check CV
Rosario Peiró

Rosario Peiró

Check CV
José Lebrero

José Lebrero Stals

Artistic Director, Museo Picasso Málaga

Check CV

Part II: Building Bridges, a world of opportunities

Case Study:

Antonio Rodríguez

Antonio Rodríguez

Check CV

Speakers:

Carles Guerra

Carles Guerra

Professor, Art Critic and Researcher, Barcelona

Check CV
Mari Carmen Ramírez

Mari Carmen Ramírez

Curator, Wortham LatinAmerican Art and Director of the International Center for the Arts of the Americas – ICAA, Houston

Check CV
Gerardo Mosquera

Gerardo Mosquera

Art Historian, Curator, Art Critic and Writer, La Habana

Check CV
José Carlos Mariátegui

José Carlos Mariátegui

Doctor in Information Systems and Innovation. Writer and Curator in Culture, Art and Technology, London/Lima

Check CV

Part III: Inspirational Experience

Biblioteca Nacional de España. Virtual exhibitions, also books?

Ángel Martínez Roger

Ángel Martínez Roger

Check CV
See recording

Full Webinar Calendar

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Register to the next webinars that we have prepared for 2020 and the first half of 2021 or view the recording of webinars that have already taken place.

Monday June 22nd – 17:00h / Opening Session

New challenges for culture and tourism. Museums and cities facing the digital revolution of the post-covid era

Sponsored by:

Málaga-Ciudad-de-Museos
Universidad-de-Málaga

#FYCMAON

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The digitization imposed by the post-covid era, What opportunities does it offer to the cultural and tourist sector? What will be the role of technology in the management of tourism and museums in terms of accessibility, connectivity, or interaction?

See recording

Moderator:

Manuel-Castillo

Manuel Castillo López

Director, Diario Sur

Keynote:

Cees B.M. van Riel

Cees B.M. van Riel

Speakers:

Román Fernández-Baca Casares

Román Fernández-Baca Casares

General Director of Fine Arts, Ministry of Culture and Sports, Gobierno de España

Teresa Reyes Bellmunt

Teresa Reyes Bellmunt

President, ICOM España

Ricardo Alonso Maturana

Ricardo Alonso Maturana

Ceo, Gnoss

Enrique Martínez

Enrique Martínez Marín

President, Segittur

See recording

Tuesday September 22, – 17:00h / Culture – Museums

The museological and cultural heritage in the post lockdown era. Heritage, production, roles, dialogue

Sponsored by:

Málaga-Ciudad-de-Museos
Universidad-de-Málaga

Collaborate:

Junta de Andalucía

Content Management:

YGBART Advising and Management
Lucía Ybarra
Rosina Gómez-Baeza

#FYCMAON

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Consequences of the rapid digital transformation of cultural institutions and museums as a result of the pandemic. Opportunities created by this transformation in building new audiences through new roles, digital access to cultural heritage and the promotion of the current artistic production.

The consequences of the pandemic and the economical crisis: are they forcing museums and other cultural centers to revaluate their mission? Would they need to consider new roles and new services for the society, the artist and their own communities in order to increase engagement among their regular audience, while also attracting new audiences? How has the ongoing digital transformation of museums and art centers been affected by the fast-paced changes brought by the pandemic?

See recording

Moderator:

Carlos Urroz

Carlos Urroz

Check CV

Welcome:

Patricia del Pozo

Patricia del Pozo Fernández

Minister of Culture and Historical Heritage, Government of Andalusia

Case Study:

Francesca Thyssen-Bornemisza

Francesca Thyssen-Bornemisza

Chairwoman, Fundación TBA21

Check CV

Speakers:

Marina Chinchilla

Marina Chinchilla

Deputy Director of Administration, Museo Nacional del Prado

Check CV
Ana Moreno

Ana Moreno

General Coordinator of Education, Museo Nacional del Prado

Check CV
Javier Pantoja

Javier Pantoja

Director of the Digital Department, Museo Nacional del Prado

Check CV
Olga Sevillano

Olga Sevillano

Check CV
Evelio Acevedo

Evelio Acevedo Carrero

Check CV
Marko Daniel

Marko Daniel

Check CV
Ángel Martínez Roger

Ángel Martínez Roger

Check CV
Mar Sánchez Estrella

Mar Sánchez Estrella

General Secretary for Cultural Innovation and Museums, Ministry of Culture and Historical Heritage, Government of Andalusia

Check CV
See recording

Tuesday October 20, – 17:00h / Tourism – Cities

The transformation of tourism. The post-COVID-19 traveler. The new consumer

Sponsored by:

Málaga-Ciudad-de-Museos
Universidad-de-Málaga

Collaborates:

TDDS

#FYCMAON

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Spain has gone from trying to limit mass tourism, which was drowning its cities, to start thinking about policies to attract tourists. From almost 85 million visitors in 2019 to practically zero. This is, by far the worst crisis that international tourism has faced since records began. After an unprecedented moment of zero tourism, the recovery of the industry requires the definition of a new model based on highly digitalised management. The new tourist demands much more sustainable services and products than those we knew about until now. It also requires that tourists’ real impact on the environment can be measured and tested. So, how do we rebuild a sector that accounts for 12% of the domestic GDP?

See recording

Moderator:

Antonio López de Ávila

Antonio López de Ávila

Check CV

Keynote:

Natalia Bayona

Natalia Bayona

Director of Innovation, Education and Investments, United Nations – World Tourism Organization

Check CV

Case Study:

Geerte Udo

Geerte Udo

Check CV

Speakers:

Rosa Sánchez

Rosa Sánchez Jiménez

Deputy Mayor, Delegate for Tourism, City Promotion and Investment Recruitment, Malaga City Hall

Check CV
Sergio Zertuche

Sergio Zertuche

Chief Sales & Marketing Officer, Palladium Hotel Group

Check CV
Federico de Arteaga

Federico de Arteaga

Planification Director, JB Grupo José Cuervo

Check CV
Miguel Mirones

Miguel Mirones

Check CV
See recording

Wednesday November 18, – 17:00h / Culture – Museums

The creation of social and economic networks for the cultural and artistic establishment in times of crisis

Sponsored by:

Málaga-Ciudad-de-Museos
Universidad-de-Málaga

Content Management:

YGBART Advising and Management
Lucía Ybarra
Rosina Gómez-Baeza

#FYCMAON

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Given the reduction in public subsidies, it is necessary for civil society to get involved and participate in the conservation, research and dissemination of artistic heritage, as well as in its production. We are interested in knowing the different formulas and approaches adopted by both public and private museums in Spain and beyond. Museums and cultural centers have the opportunity, in this digital era, to intensify the provision of services to the artistic sector and society, both to local and global audiences, and even to redefine their functions, mission and vision.

See recording

Welcome:

María Dolores Jiménez-Blanco

María Dolores Jiménez-Blanco

Keynote & Moderator:

Nuria-Rodríguez

Nuria Rodríguez

Specialist in Digital Humanities, Universidad de Málaga – UMA

Check CV

Case Study:

Estrella-Maroto

Estrella Maroto

Manager – Plataforma Temática Interdisciplinar Patrimonio Abierto: Investigación y Sociedad (PTI-PAIS), Consejo Superior de Investigaciones Científicas – CSIC

Check CV

Part I: The museum of tomorrow. Towards a public-private partnership. Sustainability, participation and dialogue in the digital age

Speakers:

Dean-Phelus

Dean Phelus

Senior Director, Leadership Programs & Special Events, American Alliance of Museums – AAM

Check CV
Jaime Sordo

Jaime Sordo

Check CV
Christina-Simmons

Christina Simmons

Check CV
Juan-Antonio-Álvarez

Juan Antonio Álvarez Reyes

Check CV

Part II: New approaches (feminine?) from the museum and cultural centers

Speakers:

Yolanda Romero

Yolanda Romero

Check CV
Isabel-Fuentes

Isabel Fuentes

Check CV
Beatriz-Herráez

Beatriz Herráez

Check CV
Verónica-Castillo

Verónica Castillo

Check CV
Gemma Avinyó

Gemma Avinyó

Associate Director, Fundación Sorigué, Lleida

Check CV

Inspiring Experience: Grupo Social ONCE. Strategies, aims and results of an artistic and cultural integration and inclusion program. Latest digital tools

Speaker:

Mercè Luz Arqué

Mercè Luz Arqué

Check CV
See recording

Tuesday December 15, – 17:00h / Tourism – Cities

From globalisation to localisation: cities post-COVID

Sponsored by:

Málaga-Ciudad-de-Museos
Universidad-de-Málaga

Collaborates:

TDDS

#FYCMAON

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The COVID-19 pandemic has caused a change in the mentality of citizens. Now we are more aware of our impact on the environment, we demand a healthier and more relaxed lifestyle, seeking more efficient mobility solutions in greener environments. Moreover, the post-COVID era has brought with it the development of much more local consumption models. For this reason, cities are in a process of change in line with the demands of their citizens, and the digital transformation of the new metropolis will be a key element for advancing in locally based techno-innovative cities.

See recording

Keynote: “Creative industries and Smart Cities for post-Covid-19 era”

Felipe Buitrago

Felipe Buitrago

Vice Minister of Creativity and the Orange Economy, Colombia

Check CV

Inspiring Experience: “Fair Saturday, art and Culture with social impact”

Jordi-Albareda

Jordi Albareda

Founder and CEO, Fair Saturday

Check CV

Moderate:

Ignacio Alcalde

Ignacio Alcalde

Senior Associate Expert – CEO, UN Habitat – CityFocus

Check CV

Speakers:

Francisco de la Torre

Francisco de la Torre

Check CV
Miriam Díaz

Miriam Díaz

Councilor for Tourism, Commerce, Markets and Institutional Relations, Santander City Council

Check CV
Concha Maza

Concha Maza

Co-founder, La Cultora

Check CV
José Antonio Ondiviela

José Antonio Ondiviela

SmartCities Solutions Director – Western Europe, Microsoft

Check CV

Case Study: Elektrart

Jon Astorquiza

Jon Astorquiza

Founder and CEO, Elektart

Check CV
See recording

Tuesday January 19, – 17:00h / Culture – Museums

Malaga, City of Museums in the post-COVID reconstruction

Sponsored by:

Málaga-Ciudad-de-Museos
Universidad-de-Málaga

#FYCMAON

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For almost two decades now, Malaga has been building an unprecedented museum network among the Andalusian capitals. The city has placed its cultural offer among the most competitive ones in Spain. The so called ‘City of Museums’ has attracted millions of tourists who have vanished with the pandemic. Museums have been forced to adapt to this new normality and focus their efforts on attracting and working for locals.
How have museums in Malaga experienced the closure of their institutions? What initiatives have they carried out from the digital world? Once open, what strategies are they following to engage regular and new audiences?

See recording

Moderate:

Noelia Losada

Noelia Losada

Check CV

Speakers:

José María Luna

José María Luna

Check CV
Lourdes Moreno

Lourdes Moreno

Artistic Director, Museo Carmen Thyssen Málaga

Check CV
María Morente

María Morente

Check CV
Helena Juncosa

Helena Juncosa

Check CV
Miguel Ángel Piédrola

Miguel Ángel Piédrola

Check CV

Case study: Museum Jorge Rando

Vanesa Diez

Vanesa Diez

Artistic Director, Museum Jorge Rando

Check CV
See recording

Tuesday February 16, – 17:00h / Culture – Museums

Visibility of the Spanish cultural and artistic heritage. How do we interact with the outside world?

Sponsored by:

Málaga-Ciudad-de-Museos
Universidad-de-Málaga

Content Management:

YGBART Advising and Management
Lucía Ybarra
Rosina Gómez-Baeza

Direction of studies and research:

Montse de los Reyes

#FYCMAON

Favicon-72x72-nuevo-diseño

This webinar addresses some of the key issues affecting Spain´s current cultural scene and chiefly what is considered as an unjustified lack of visibility and influence of the visual artist in the world stage.

The cultural analysis is brought about by renowned international museum professionals, also academics, art critics and curators. They will be discussing some of the latest developments in the country´s art production. In short participants will be debating about the role of the museum and other cultural centers in the digital age. Will the relevance of these agencies improve by catering to the outside world by providing creative activities which are relevant to wider audiences? Both the characteristics of our art (Spanish art) and its mediation and representation structures will be examined.

See recording

Welcome:

José Andrés Torres Mora

José Andrés Torres Mora

Executive President, Acción Cultural Española

Moderator & Keynote: The Spanish Story, from the perspective of today

Semíramis González

Semíramis González

Curator and Expert in Social Media

Check CV

Part I: As seen from the Museum

Speakers:

Javier Hontoria

Javier Hontoria

Check CV
Manuel Fontán

Manuel Fontán del Junco

Check CV
Rosario Peiró

Rosario Peiró

Check CV
José Lebrero

José Lebrero Stals

Artistic Director, Museo Picasso Málaga

Check CV

Part II: Building Bridges, a world of opportunities

Case Study:

Antonio Rodríguez

Antonio Rodríguez

Check CV

Speakers:

Carles Guerra

Carles Guerra

Professor, Art Critic and Researcher, Barcelona

Check CV
Mari Carmen Ramírez

Mari Carmen Ramírez

Curator, Wortham LatinAmerican Art and Director of the International Center for the Arts of the Americas – ICAA, Houston

Check CV
Gerardo Mosquera

Gerardo Mosquera

Art Historian, Curator, Art Critic and Writer, La Habana

Check CV
José Carlos Mariátegui

José Carlos Mariátegui

Doctor in Information Systems and Innovation. Writer and Curator in Culture, Art and Technology, London/Lima

Check CV

Part III: Inspirational Experiences

Biblioteca Nacional de España. Virtual exhibitions, also books?

Ángel Martínez Roger

Ángel Martínez Roger

Check CV
See recording

Tuesday March 23, – 17:00h / Culture – Museums

THINK DIGITAL. Towards the museum of tomorrow. Technological advances and their transformative potential

Sponsored by:

Málaga-Ciudad-de-Museos
Universidad-de-Málaga

Content Management:

YGBART Advising and Management
Lucía Ybarra
Rosina Gómez-Baeza

Direction of studies and research:

Montse de los Reyes

#FYCMAON

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The aim of this webinar is to debate the relationship between citizens and the culture and art through the museum and other cultural organizations. In a time of extraordinary social transformation, a consequence of technological and scientific advances, borders are diluted, and citizens can fully participate in the cultural events, contributing with new perspectives and enriching the narratives.
Throughout this forum, a group of prominent artists, theorists and cultural agents, experts in digital thought and production, will analyse the characteristics of this new humanism, the changes occurred in communication and storytelling, as well as the way art is produced and consumed, due to the undoubted transformative capacity of digital tools.

Register soon

A quick review of what you will find in the webinar. Coming soon full details:

Introduction: Emotions and Digital Technologies

  • Pau Alsina, Associate Professor of Arts and Humanities, Universidad Oberta de Catalunya. in Philosophy. Director of the Art, Science and Technology program at the UOC

Moderator & Keynote: The promotion of citizen collaboration and creativity

  • Marcos García, ex-Artistic Director, Medialab-Prado, Madrid

Part I: Art, networks and content. The new stories.

  • Joanna Mol, Artist and Digital Researcher, Barcelona
  • Daniel Canogar, Artist
  • Enrique Tomás, Sound artist, Researcher and Teacher, Tangible Music Lab, Kunstuniversität Linz, Austria
  • Pau Waelder, Teacher, Art Critic, Researcher and Curator, Barcelona

Forum II. Presence and virtuality. Characteristics of the new dialogue.

  • Karin Ohlenschläger, Artistic Director, LABoral, Centro de Arte y Creación Industrial, Gijón.
  • Leticia Ruiz, Director of Royal Collections, Patrimonio Nacional.
  • Pablo Gonzalo, Global Head of Digital Culture and Espacio Fundación Telefónica
  • María Tpqk, Doctor in Artistic Research, Curator and Specialist in the study of the intersections between Art, Technoscience and Feminisms, Bilbao

Inspiring Experience (to be confirmed)

Tuesday April 20, – 17:00h / Tourism – Cities

What the Culture will be? Inspiring experiences to imagine a better future

Sponsored by:

Málaga-Ciudad-de-Museos
Universidad-de-Málaga

#FYCMAON

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There are many scenarios that arise after the pandemic, but none of them contemplate a return to the so called “old normality”. The COVID19 crisis has changed our world forever. However, it has become an extraordinary and unique opportunity to build a better future. What is already being done in the cultural sector that allows us to imagine what will come? What inspiring experiences that have been reinvented, can we take as a reference in the regeneration of our societies?

Register soon

A quick review of what you will find in the webinar. Coming soon full details:

Welcome:

  • Adriana Moscoso del Prado, General Director Cultural Industries, Intellectual Property and Cooperation, Ministry of Culture and Sports, Government of Spain

Moderator: (to be confirmed)

Inspiring Cultural Destinations

  • Jose Luis Costillas, Councilor for Education, Culture, Social Centers, Public Health and Consumption, Oviedo City Council
  • Óscar Blanco, Coordinator Foro de la Cultura de Burgos, Cultura&Comunicación.
  • Támara Landívar, General Director of Culture, Recreation and Knowledge of the Municipality of Cuenca, Ecuador

Smart Touristic Management

  • José Miguel Delgado Barrado, Director, LABe2, Universidad de Jaén.
  • Ana Tirado de la Chica, Professor and Researcher, Universidad de Jaén.

New ways of sustainability in Culture

  • Blanca de la Torre, Curator specialist in sustainability. Curator of Bienal de Cuenca, Ecuador
  • Gemma Carbó, President, Interarts. Director, Museu de la Vida Rural, ‘Espluga de Francolí, Tarragona

New ways of communicating

  • Miguel Ángel Cajigal, Founder, @elbarroquista
  • Bernardo Pajares, Juanra Sanz Founders, @artecompacto

ORGANISERS

FYCMA
Junta de Andalucía
Diario Sur

TECHNOLOGICAL PARTNER

Gnoss

COLLABORATOR ENTITIES

Asociación de Museólogos y Museógrafos de Andalucía
elektrart
Factoría de Arte y Desarrollo
Federación Española Amigos de los Museos
Jing Culture & Commerce
TDDS
UMA
YGBART

OFFICIAL AIR CARRIER

Iberia