#CMMalaga21

Cities & Museums Webinar Forum Program

#FYCMAON

Cities & Museums Webinar Forum

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CM Malaga proposes a series of virtual meetings under the title, Cities & Museums Webinar Forum. These meetings will be used to analyse the consequences, discuss future scenarios, and present examples of technologically advanced solutions carried out in cities that stand out for their heritage offerings, museums, and other cultural institutions in the world.

The Cities & Museums Webinar Forum will be held regularly throughout 2020 and the first half of 2021 and will combine conferences by international and national speakers with expert round tables and practical workshops or demonstrations.

The economic, social and health crisis in which we have been immersed for two months has forced the closure of countries, cities, companies, and cultural institutions in an unprecedented situation. In this new scenario, it is mandatory to analyse the consequences and the new world that will emerge after the pandemic.

The tourist and cultural industries have been especially affected and their necessary reconversion, which has already been announced for several years, towards more sustainable, resilient, and technological models is now imperative.

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These webinars are part of FYCMA ON VIRTUAL EVENTS, a complet program of  web seminars and activities that complement and enrich our face-to-face events.

Next webinar:

Tuesday September 22, – 17:00h / Culture – Museums

The museological and cultural heritage in the post lockdown era. Heritage, production, roles, dialogue

#FYCMAON

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Consequences of the rapid digital transformation of cultural institutions and museums as a result of the pandemic. Opportunities created by this transformation in building new audiences through new roles, digital access to cultural heritage and the promotion of the current artistic production.

The consequences of the pandemic and the economical crisis: are they forcing museums and other cultural centers to revaluate their mission? Would they need to consider new roles and new services for the society, the artist and their own communities in order to increase engagement among their regular audience, while also attracting new audiences? How has the ongoing digital transformation of museums and art centers been affected by the fast-paced changes brought by the pandemic?

Registration

Moderator:

Carlos Urroz

Carlos Urroz

Check CV

Welcome:

Patricia del Pozo

Patricia del Pozo Fernández

Minister of Culture and Historical Heritage, Government of Andalusia

Case Study:

Francesca Thyssen-Bornemisza

Francesca Thyssen-Bornemisza

Chairwoman, Fundación TBA21

Check CV

Speakers:

Marina Chinchilla

Marina Chinchilla

Deputy Director of Administration, Museo Nacional del Prado

Check CV
Ana Moreno

Ana Moreno

General Coordinator of Education, Museo Nacional del Prado

Check CV
Javier Pantoja

Javier Pantoja

Director of the Digital Department, Museo Nacional del Prado

Check CV
Olga Sevillano

Olga Sevillano

Check CV
Evelio Acevedo

Evelio Acevedo Carrero

Check CV
Marko Daniel

Marko Daniel

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Ángel Martínez Roger

Ángel Martínez Roger

Check CV
Mar Sánchez Estrella

Mar Sánchez Estrella

General Secretary for Cultural Innovation and Museums, Ministry of Culture and Historical Heritage, Government of Andalusia

Check CV
Registration

Full Webinar Calendar

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Register to the next webinars that we have prepared for 2020 and the first half of 2021 or view the recording of webinars that have already taken place.

Monday June 22nd – 17:00h / Opening Session

New challenges for culture and tourism. Museums and cities facing the digital revolution of the post-covid era

#FYCMAON

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The digitization imposed by the post-covid era, What opportunities does it offer to the cultural and tourist sector? What will be the role of technology in the management of tourism and museums in terms of accessibility, connectivity, or interaction?

See recording

Moderator:

Manuel-Castillo

Manuel Castillo López

Director, Diario Sur

Keynote:

Cees B.M. van Riel

Cees B.M. van Riel

Speakers:

Román Fernández-Baca Casares

Román Fernández-Baca Casares

General Director of Fine Arts, Ministry of Culture and Sports, Gobierno de España

Teresa Reyes Bellmunt

Teresa Reyes Bellmunt

President, ICOM España

Ricardo Alonso Maturana

Ricardo Alonso Maturana

Ceo, Gnoss

Enrique Martínez

Enrique Martínez Marín

President, Segittur

See recording

Tuesday September 22, – 17:00h / Culture – Museums

The museological and cultural heritage in the post lockdown era. Heritage, production, roles, dialogue

#FYCMAON

Favicon-72x72-nuevo-diseño

Consequences of the rapid digital transformation of cultural institutions and museums as a result of the pandemic. Opportunities created by this transformation in building new audiences through new roles, digital access to cultural heritage and the promotion of the current artistic production.

The consequences of the pandemic and the economical crisis: are they forcing museums and other cultural centers to revaluate their mission? Would they need to consider new roles and new services for the society, the artist and their own communities in order to increase engagement among their regular audience, while also attracting new audiences? How has the ongoing digital transformation of museums and art centers been affected by the fast-paced changes brought by the pandemic?

Registration

Moderator:

Carlos Urroz

Carlos Urroz

Check CV

Welcome:

Patricia del Pozo

Patricia del Pozo Fernández

Minister of Culture and Historical Heritage, Government of Andalusia

Case Study:

Francesca Thyssen-Bornemisza

Francesca Thyssen-Bornemisza

Chairwoman, Fundación TBA21

Check CV

Speakers:

Marina Chinchilla

Marina Chinchilla

Deputy Director of Administration, Museo Nacional del Prado

Check CV
Ana Moreno

Ana Moreno

General Coordinator of Education, Museo Nacional del Prado

Check CV
Javier Pantoja

Javier Pantoja

Director of the Digital Department, Museo Nacional del Prado

Check CV
Olga Sevillano

Olga Sevillano

Check CV
Evelio Acevedo

Evelio Acevedo Carrero

Check CV
Marko Daniel

Marko Daniel

Check CV
Ángel Martínez Roger

Ángel Martínez Roger

Check CV
Mar Sánchez Estrella

Mar Sánchez Estrella

General Secretary for Cultural Innovation and Museums, Ministry of Culture and Historical Heritage, Government of Andalusia

Check CV
Registration

Tuesday October 20, – 17:00h / Tourism – Cities

The transformation of tourism

#FYCMAON

Spain has gone from trying to limit mass tourism, which was drowning its cities, to starting to think about policies to attract tourists. From almost 85 million visitors in 2019 to practically zero. This is by far the worst crisis that international tourism has faced since records began. After an unprecedented moment of zero tourism, the recovery of the tourism industry requires the definition of a new model based on highly digitalised management. The new tourist demands much more sustainable services and products than those we knew about until now and requires that their real impact on the environment can be measured and tested. So, how do we rebuild a sector that accounts for 12% of the domestic GDP?

Tuesday November 17, – 17:00h / Culture – Museums

The museological and cultural heritage in the post lockdown era. Heritage, production, roles, dialogue

#FYCMAON

New alliances and the networks between museums, art centers, companies and culture professionals. Are they feasible? Defining a new role in private-public collaboration in Spain

Sector associations discuss the data available with regards to the actions implemented by museums during the pandemic. Given the foreseeable reduction of public contribution, it is key that civil society becomes involved in the preservation and dissemination of artistic heritage. How have your partners considered addressing this possibility? Have you thought about establishing alliances and networks between other centers and the private sector? What other synergies can be established to benefit and support artistic creation, its heritage, its audience and its professionals? How can introspection and localism be avoided?

Tuesday December 15, – 17:00h / Tourism – Cities

From globalisation to localisation: cities post-COVID

#FYCMAON

The COVID-19 pandemic has caused a change in the mentality of citizens. Now we are more aware of our impact on the environment, we demand a healthier and more relaxed lifestyle, seeking more efficient mobility solutions in greener environments. Moreover, the post-COVID era has brought with it the development of much more local consumption models. For this reason, cities are in a process of change in line with the demands of their citizens, and the digital transformation of the new metropolis will be a key element for advancing in locally based techno-innovative cities.

Tuesday February 16, – 17:00h / Culture – Museums

The museological and cultural heritage in the post lockdown era. Heritage, production, roles, dialogue

#FYCMAON

Cultural institutions versus the post-confinement technological challenge. Dialogue between strategists, creators, and technologists.

What technological tools, programs and applications did you mainly use? How has the ongoing digital transformation of museums and cultural centres been affected by the urgency of actions? Has confinement served to innovate in the technological field, i.e., solve problems and plan new developments?

Tuesday March 16, – 17:00h / Culture – Museums

The museological and cultural heritage in the post lockdown era. Heritage, production, roles, dialogue

#FYCMAON

Virtuality in the relationship with users and audiences.

Did confinement serve to reach new levels of effectiveness in your virtual relationship with the regular user? Have new audiences been created? Have concepts such as inclusion, diversity, and gender been considered? What objectives were established for these communications? What did you want to achieve? Comment on data and metric management. Their interpretation. Is there something that characterises the management of Spanish museums and cultural centres? What particularities or differential factors in the “way of doing, disseminating, making visible, programming, interacting” are more evident and less common in our museums?

ORGANISERS

FYCMA
Junta de Andalucía
Diario Sur

TECHNOLOGICAL PARTNER

Gnoss

COLLABORATOR ENTITIES

Asociación de Museólogos y Museógrafos de Andalucía
Federación Española Amigos de los Museos

OFFICIAL AIR CARRIER

Iberia